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Skills Shortage Threats to Growth Growth Markets (sector) Growth Markets (region))  Introduction  Survey Methodology - Each year Eurocom Worldwide collects answers from hundreds of IT business leaders and senior industry executives around the globe, measuring the sentiments and confidence levels of professionals in the technology sector. This year there were 217 respondents. The study was conducted via the Internet and fieldwork was completed in January 2007. Eurocom Worldwide would like to thank all those respondents who participated and made this study possible. "pm?Executive SummaryThe outlook for employment in the European technology sector including is buoyant but a haemorrhage of jobs to low cost locations looks set to accelerate. The study finds record levels of confidence across the European tech sector with 63% expecting to increase headcount (58% last year) and only 4% expecting job losses (8% last year). The outlook for jobs is reflected in the fact that skills shortage is now listed as the biggest threat to the tech sector. However, certain jobs will continue to move to low cost centres such as China and India. The study finds that not only are traditional manufacturing jobs at risk but increasingly service jobs are shifting to low cost centres as well. 81% of respondents believe that their country is losing tech manufacturing jobs to low cost centres such as China, India and Eastern Europe. 58% believe that service jobs are moving as well. There is a significant increase in confidence levels from an already high base last year.65% of respondents are more confident about tech sector prospects in 2007 compared to 53% last year. Over 90% expect revenues to increase over the next 12 months (79% last year). Fxx   @Executive Summary (contd.)DJobs most in demand by the industry are software engineers followed by international sales, project management and domestic sales people. The tech sectors expected to see most growth over the next 12 months are IT security followed by mobile services, on demand computing/software-as-a-service, CRM (Customer Relationship Management) and IT outsourcing. While the US is traditionally viewed as the home of technology the best prospects for growth are seen in Western European economies (38%) followed by North America (19%); Central & Eastern Europe (17%) and China (10%). Respondents are bearish on the outlook for the US economy with 33% less confident about its prospects and 19% more confident. Despite the bullish outlook for the tech sector overall, 43% of respondents expect the tech heavy NASDAQ to mark time over the next 12 months. A similar number expect it to rise while 14% expect a fall in NASDAQ shares. When it comes to global warming nearly two thirds (63%) of respondents believe that the technology industry has a role to play in its prevention and should be doing more. :ExC   + Confidence Levels , Revenues  -Employment/Jobs .More Difficult to Recruit? "  /Skills Shortage 2Threats to Growth &c   1Growth Markets (sectors)&c   9Growth Markets (region)&c   5Best Marketing Value for Money & c   0Tech Manufacturing Jobs  4Service Jobs Moving as Well <Outlook for NASDAQ 3Outlook for US Economy "  =Technology and Global Warming "  6MAbout Eurocom Worldwide Eurocom Worldwide is a global alliance of independent, privately owned communications agencies offering unrivalled expertise in international communications campaigns executed by local people. Eurocom Worldwide has 29 member agencies comprising over 1,200 communications specialists and consultants in 60 national capitals and centres of commerce around the globe. For more information, See: www.eurocompr.com About SCHWARTZ Public Relations SCHWARTZ Public Relations is a communications agency for press and public relations right in the centre of Munich. The agency was founded in 1994 and advises clients in the fields of information and communications technology, consumer electronics and multimedia as well as the service industry, tourism and the real estate sector. For more information, See: www.schwartzpr.dex y    &b     @" g7Thank you! - Contacts"Again we would like to sincerely thank all those respondents who made this ongoing survey possible. If you have any queries on this survey or Eurocom Worldwide please contact: Eurocom Worldwide - The Global PR Network Mads Christensen, Network Director Office Tel: +44 20 7165 9701; Mobile Tel: +44 7899 808501 Email: mac@eurocompr.com; Web: www.eurocompr.com; Skype: madschri SCHWARTZ Public Relations Christoph Schwartz, Managing Director Office Tel: +49-89-211871-33; Email: cs@schwartzpr.de; Web:www.schwartzpr.de; Skype:cs-schwartzpr T{np  ?.(U 0?PU 0WhU 0U 0  ` ` ̙33` 333MMM` ff3333f` f` f` 3>?" dd@'d?" dwwp%nf% ] M = n?" dd@   @@``PL  h  `p>    >      (  d  C .ABackground"  6 Y+ " xP + T Click to edit Master title style! !*  6[+1 "  + RClick to edit Master text styles Second level Third level Fourth level Fifth level!     S  0db+ "`x( + ^* H  0޽h ? 'dOQP'd$ Presentation2/    o(   d  C .ABackground"  6  "Hh   T Click to edit Master title style! !  6X  "`    W#Click to edit Master subtitle style$ $H  0޽h ? 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'dOQP'd$___PPT10i.U0 +D=' = @B +>  e] |(  |~ | s *      |0 HA  ?PG\    | s *L  Z  PMore Confident 65.4% 0 2 | s * 7  PAbout the Same 30.8% 0 2 | s *h V M *  OLess Confident 3.8% 0 2h | 0< ' The Eurocom Worldwide survey suggests record levels of confidence about the tech sector with 65% more confident about prospects in 2007 (up from 53% last year).00 2#    | 6   TQuestion: Are you more or less confident about the tech sector in 2007 than in 2006?.U0 #L#T vB  | N_ж_жD9 :pB  | H_ж_жD  H | 0޽h ? .K.K!y___PPT10Y+D=' = @B +   G(  ~  s *L      0 HA ?c     s *  u t  JINCREASE 91.2% 0 2  s * Pt PREMAIN THE SAME 7.5% 0 2RB  s *D @ 8  0  pAgain record levels of confidence with 91.2% expecting revenues to rise over the next 12 months (79% last year).0q0 2p#p   0  m Y 8Question: Over the next twelve months, for the business you work in, do you expect revenues to& >b0 2 #W#` U8   d       s *Dn   d  I DECREASE 1.2% 0 2ZB  s *D  H  0޽h ? .K.K!y___PPT10Y+D=' = @B +   3+ (  ~  s *  xv    0 HA ?P     s *n  w   JINCREASE 63.5% 0 2  s *` n  I  QREMAIN THE SAME 32.4% 0 2  s *( n f : I DECREASE 4.1% 0 2RB  s *DV **v W  0Xn < Again optimistic with 63.5% expecting to increase jobs (58% last year). The number expecting to shed jobs has halved from 8% last year to 4%.00 2G#IG I  0 n   s  FQuestion: Over the next twelve months, for the business you work in, do you expect employment/jobs to& >i0 2 #^#g H  0޽h ? .K.K!y___PPT10Y+D=' = @B +z  1(  ~  s *  2    0 HA ?M     s * n ]  I NO CHANGE 52% 0 2  s *P%n G  PMORE DIFFICULT 38.4% 0 2  s *)n  J G EASIER 9.6% 0 2   0,n ] %Buoyancy in market suggests that it is becoming more difficult to recruit good people with 38% suggesting this (33% last year). 9.6% say it is easier to recruit (down from 17% last year). 00 2# D  02n  wI nQuestion: In your opinion, is it easier or more difficult to recruit IT people now compared to 12 months ago? >o0 2 #e#n H  0޽h ? .K.K!y___PPT10Y+D=' = @B +  ^(  ~  s *;n  xv  n   0 TA x?"`d_ x n   0@=n Pp -As last year, software engineers are most in demand followed closely by those with international sales expertise. Project managers remain high on the desirability list as do domestic sales people.00 2# U  0 Dn X Question: In the table below are a number of different job types. Please mark 1 to 3 which are the most difficult to recruit. >0 2 #u#~ H  0޽h ? .K.K!y___PPT10Y+D=' = @B +  0(  ~  s *PMn 7  n   0 HA ?_  n   0On T aWhile a slowdown in the US economy was first, second or third choice of most respondents, the threat which received the most first choice votes was a skills shortage. This is consistent with our earlier findings on a tightening tech labour market. 00 2# r  0LVn 7X Question: In the table below are a number of possible threats to growth in the technology industry. Indicate which ones you consider the most threatening. >0 2 ## H  0޽h ? .K.K!y___PPT10Y+D=' = @B +   (  ~  s *hTn j   n   0 HA v? v n   0`n i kIT security was listed by most respondents as well as heading the list of first choice areas that is likely to show most growth. This is closely followed by mobile services. Software as a service/on demand computing also made the top three. @0 2## _  0Phn *X Question: In the table below are a number of technology areas. Indicate which ones you believe have the most growth potential over the next 12 months. 00 2 ## H  0޽h ? .K.K!y___PPT10Y+D=' = @B +z  1(  ~  s *pn j   n   0 HA $? $ n   0rn i GThe US is traditionally seen as the home of the technology sector but most firms see Western Europe as having the best prospects for growth for their firm with Central and Eastern Europe also scoring well. @0 2## (  0 zn *X `Question: Which region of the world do you expect will see most growth for your company in 2007?0a0 2 #X#` H  0޽h ? .K.K!y___PPT10Y+D=' = @B +  `(  ~  s *8n jT  n   0 HA &?`v & n   0n  ` pAs in previous surveys, PR is seen to represent the best value for money in marketing spend. For the first time we included Internet Marketing and this scored highly. Internet Marketing and PR also topped the list of most likely increase in marketing spend. 40 2cC {  0n  D Question: In the table below are a number of communications disciplines. Indicate which ones you believe offer the best value for money in terms of marketing spend. >0 2 ### H  0